![]() ![]() More intrusive ads/interstitials on one device over the other.Here are a couple of other things that may cause ranking discrepancies across devices: In other words, if you have a slow site, it might negatively impact mobile rankings more than desktop rankings. Here’s how you’d do that in Ahrefs’ Rank Tracker: Device support (desktop/mobile)ĭesktop and mobile ranking signals aren’t identical, so it’s not uncommon for rankings to vary between desktop and mobile.įor example, desktop users typically have faster internet connections than mobile users, so it might be a more important ranking factor on mobile than desktop. If your restaurant’s website is available in both languages, as is the case for this one, you’ll probably want to track rankings for both Spanish and Catalan searchers. This city is in Catalonia where, according to Wikipedia, there’s a pretty even mix of Spanish and Catalan speakers. If your website targets a locale with more than one official/common language, you’ll probably want to track rankings in multiple languages within that locale.įor example, say you run a restaurant in Barcelona. If you’re doing local SEO, you’ll want a rank tracker with more granularity so you can track rankings at the state, city or zip code level-as you can in Ahrefs’ Rank Tracker: Language support Naturally, Ahrefs’ Rank Tracker supports most countries 187 and counting. You might even want to track rankings across multiple countries if you’re working for a multinational corporation. If it primarily serves the Canadian market… you get the idea. If it primarily serves the UK market, you’ll want to track UK rankings. If your website or business primarily serves the US market, you’ll want to track rankings in the US. Here are a few features you might need: Location support Given that most of these tools include a rank tracker, arguably the best rank tracker for most people is the one included with their favorite SEO toolset.īut, if you’re yet to invest in an all-in-one SEO toolset or would just prefer a standalone rank tracker, what features should you be looking for? If you’re doing SEO in any serious capacity in 2021, you’ll need an all-in-one SEO tool like Ahrefs for crucial tasks like keyword research and link building. The others are included as part of an all-in-one SEO toolset like Ahrefs. Interestingly, only two of the top five are standalone rank tracking tools. We think it’s one of the best on the market but we’re clearly biased, so I won’t insult your intelligence by creating a list of the ‘best’ rank trackers with Ahrefs at the top.īut what I will share are the results of a recent Facebook poll by Matt Diggity: Ahrefs is an SEO toolset with its own rank tracker. Right now, you’re reading the Ahrefs Blog. If you’re not ready to pay for one, try our free keyword rank checker. Google still shows recipes for British flapjacks because it knows my IP address.īottomline: even if you just want to check rankings for one or two keywords, you should use a rank checker. Your IP address remains visible, so Google will still personalize the search results based on your location and inferred language.įor example, here’s that “how to make flapjacks” search in an incognito tab: Using an incognito browser tab solves the issue of personalization based on browsing history, but it doesn’t solve anything else. This happens because the definition of flapjacks varies between nations. If we use Ahrefs’ SEO Toolbar to simulate the exact same search from the US, the results are completely different: The answer is that manual rank checking rarely gives an accurate view of reality because Google’s search results are heavily personalized based on things like your:įor example, these are the search results for “how to make flapjacks” in the UK: But if you only have a few keywords to track, you might be wondering why not just type them into Google and check ranking positions manually? Rank trackers save time by automating the rank tracking process. Why can’t you just check rankings yourself? ![]() Most rank trackers also give you various ways to slice and dice the data for even more actionable insights, which we’ll talk about shortly. If visibility were declining overall, that might be something we’d want to investigate further to hone our SEO strategy. This tells us that our SEO efforts are having the desired effect on the whole. It also gives you some insight into whether your SEO efforts are paying off.įor example, our visibility for all our tracked keywords is improving over time: But that’s not the only reason it’s important. Rank tracking helps you understand which keywords and pages need your attention most. ![]()
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